Introducing Sponsored Connections

We are very excited to announce a new model of paid content that we’re calling Sponsored Connections.

Most people consume sponsored content (also called SponCon) on a daily basis without even knowing it. Advertisers pay media companies to publish journalistic articles that seem like they follow the editorial ethics and opinions of the outlet, but are usually little more than an elaborate press release.

The worst part of SponCon is how enthusiastically its hidden. Disclaimers are often tiny, designed to be missed, or left out all together. Another pitfall of SponCon is that it is typically only available to companies with huge budgets.

At Variable West, we’re dedicated to operational transparency, but also need an operating budget. Enter: Sponsored Connections.

To avoid any confusion about whose ideas you’re reading, Sponsored Connections will always be in interview format. We also want to extend the visibility of paid content to organizations that might not have a big (or any) marketing budget. That’s why each Sponsored Connection features a pairing: the fee paid by one organization covers an interview with its representative and another interview with the representative from an organization with a smaller operating budget.

It’s a way for us to embed community support in our advertising model, and we’re pretty excited about it. Check out our previously produced Sponsored Connections here.

Interested in working with us? Email partners@variablewest.com to learn more about pricing and options.

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